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It was an army of navy, white and the occasional dip into bright red and orange at Joe Fresh's Spring/Summer 2014 runway show which took place at World MasterCard Fashion Week on Wednesday October 23rd at 9:00pm. The show was jam packed and as the fashion industry's most influential guests were seated music blared louder and more electrifying than at any other show. The spirit of excitement filled the room as the orange lights of the Joe Fresh logo imprinted on the drop screen cast a high-fashion glow over the audience. A hush fell over the audience as the runway show began and naturally an array of iPhones were whipped out to capture every look on the runway.
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