Everything I love gets lost in drawers.

I was recently contacted about a new social networking website called BeauCoo. I get a lot of emails about the latest new social media thing and usually ignore them, but this one was a little different. Well, a lot different – because it’s actually offering something new, useful and kind of brilliant.



One of the reasons that I like to read blogs and have given up on magazines is that I like to see clothes on real women. No, I’m not going to start the real women vs models debate because I totally understand the objections to that term. But the issue is that women in photoshoots AREN’T real. Not only are they often very photoshopped – sometimes their shape is completely changed – but there are more low tech ways used to make clothes fit better, like bulldog clips at the back or even good old fashioned sellotape. It’s not real. Bloggers – as far as I know – don’t do that. I find way more out from seeing a dress on one of you guys than anything else.



This is pretty much the point of Beaucoo. It’s a site and app where you can upload your measurements and it’ll link you up with other users who match them. This means that you can view clothes on women with a similar shape to you, and get a better idea of the fit. And then go shopping. When the point of a website is to go clothes shopping, you know I’m in.



I really rate the concept and having played with the app, I’m a convert. They have a great, body positive message, encouraging women to love themselves no matter what size they are. Definitely all for that. You can download the app here!

Collaborative post