Pure London #Pure34

Over the last couple of days the etailPR office have been in London at the Pure London trade show. Held at Olympia the event was over three days from 4th - 6th August and etailPR had their very first stand which proved a great success. The event also saw a couple of etailPR's brands showcase their upcoming collections.



Above you can see some snippets of blogger favourite Chi Chi's catwalk show. The collection boasted an array of glamorous dresses with plenty of embellishments, lace and stitch detailing. We can't wait for the collection to hit the Chi Chi website, we already have our eye on a couple of styles for our Christmas party!







The trade show also played host to a number of seminars including an etailPR seminar which saw colleagues Kate, Emily and Kim talk about the benefits of blogging and bloggers. The seminar went over the basics for brands working with bloggers to boost their brand awareness, SEO, traffic and sales, as well as pointing out the crucial dos and don'ts of a digital marketing campaign like this.











Forever Unique were also at Pure 34 showing off their new designs with an impressive catwalk show and stand. The catwalk saw plenty of cobalt blue and neon tones with lots of cut out detailing, sequins and stunning floor length gowns.







They also had a fun Forever Unique branded ice-cream machine which we can definitely say was the best ice-cream we'd ever tasted, complete with vimto flavoured sauce!







A couple of our favourite stands at the event had to be Neon Rose and Darling. Both stands stood out from competitors with their large floral designs. Neon Rose went for a neon sign, very apt. And Darling went for a beautiful fireplace compete with grass and lampshades!







You can view more photos from the event on our Facebook and Instagram pages.